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Hisense gains European first for Roku TV licensing

The first thing you see on an LG smart TV is now an ad

LG Electronics is now placing native ad units in the launch bar of its smart TVs, specifically pitching entertainment advertisers to buy their way onto the big screen. The South Korean-based TV maker first tested the units in March, and they are now widely available. Matthew Durgin, LG’s US head of content innovation, said the company […]

Roku Launches Channel for Kids, Partners With Lionsgate, Mattel

Roku Launches Channel for Kids, Partners With Lionsgate, Mattel Set-top box and connected TV platform Roku continues to expand its free ad-supported viewing options with the debut of the Kids and Family channel, available today. The channel offers over 7,000 TV shows and movies from 20 partners including Lionsgate, Mattel, All Spark (a Hasbro Company), […]

The 50+ Best Samsung Smart TV Apps List 2019

By GEEKSGO In Short, I’m going to unravel the top 50+ Best Samsung Smart TV Apps. Nowadays everyone is insane about Samsung products cause of its features and services. Imagine watching all the entertainment apps on your Samsung Smart TV!!! It’s amazing. Isn’t it?? When comparing to the past generations, in recent times technology changes drastically. […]

Integrating with SpotX for Connected TV (CTV)

Integrating with SpotX for Connected TV (CTV) CTV Integration Parameters Application Data Parameter VAST Parameter Type CTV App Name app[name] String Required Application Bundle app[bundle] String Required App Domain app[domain] String Recommended App Category app[cat] String Recommended Application Version app[ver] String Recommended Application Privacy Policy app[privacypolicy] Integer Recommended Application Store URL app[storeurl] String Recommended when […]

WHAT IS BUNDLE ID SPOOFING?

WHAT IS BUNDLE ID SPOOFING? March 28, 2019Albert WangProduct Pulse Continuing from our posts on SDK spoofing and click injection and flooding, the final round of our in-app fraud series will focus on bundle ID spoofing. To put it simply — bundle ID spoofing is the app-equivalent of domain spoofing. It’s when bad actors misrepresent opportunities to seem like they’ll be […]

FINAL VERSION OF APP-ADS.TXT READY FOR ADOPTION TO FIGHT INVENTORY FRAUD IN MOBILE APPS AND OTT

Today, March 13 2019, IAB Tech Lab’s OpenRTB working group is releasing the final version of the app-ads.txt specification. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their authorized digital sellers. Coinciding releases include a minor update to the main ads.txt specification and updated implementation guidelines (FAQ). The release […]

Is TV Buying Next In Line For Brand In-Housing?

Is TV Buying Next In Line For Brand In-Housing? BY TIM CROSS ON MARCH 6, 2019 As connected TV advertising grows, the ability to buy TV inventory programmatically would in theory create the opportunity for brands to bring TV buying in-house. But are brand advertisers taking up the opportunity? Several DSPs VAN spoke with said they have seen […]