Connected TV inventory is growing like weeds

Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate.

Read the full artical: https://www.emarketer.com/content/connected-tv-ad-inventory-keeps-growing