Three reasons every major TV programmer will launch a DTC service

Three reasons every major TV programmer will launch a DTC service 18 Apr, 2018 Colin Dixon CBS has done it, Disney is doing it, and Discovery is thinking about it. Launching direct-to-consumer services is the new wave of television. Here are three reasons why every major TV programmer will take the DTC plunge. Discovery CEO David […]

IAB Tech Lab releases OTT advertising guidelines

The IAB Technology Laboratory has released new guidelines for advertising on over-the-top (OTT) platforms, providing, it said, a technical framework for improving consumers’ video ad experiences across smart TVs, connected devices and other systems. Available for public comment from 3 May 2018, the technical guidelines are designed to give instructions on best practices for delivering […]

Engaging each viewer with a personalized streaming service

Written by Jason Friedlander , April 2017 Television has long set the standard for quality in-home video experiences. Thus, as consumers embraced the anywhere, anytime viewing capabilities afforded by streaming video — first on their computers and then on their smartphones, tablets and connected TVs — they applied a similar standard to the over-the-top (OTT) […]

What is pay per click (PPC)?

Pay-per-click is the amount of money an advertiser pays a publisher for single click that brings a unique visitor to its website. Ppc is the most popular ad cost model sold online today, because it offers a compromise of risk between advertiser campaigns and publisher traffic quality. However, it is not the ideal solution for […]

A nice entry

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