SpotX embarks on mission to Pluto TV to drive advertising demand

Video advertising and monetisation platform SpotX has extended its strategic partnership with millennial-focussed OTT provider Pluto TV. As part of the renewed collaboration, SpotX will aim to match media buyers to Pluto TV’s premium inventory and drive the programmatic monetisation of Pluto TV’s over-the-top (OTT) content which boasts over 100 free live channels and on-demand programming and […]

Euro SVOD revenue grows 128% between 2011 and 2016

Data released by the European Audiovisual Observatory has given yet more acknowledgement of the power of subscription video-on-demand (SVOD) in the overall pay on-demand market, representing 66% of total 2016 service revenue, compared with only 11% in 2011. The Trends in the EU SVOD market – 2017 Edition report calculated that such penetration meant that […]

US films grab the lion’s share of Euro TVOD promotion

A new report on the visibility of films and TV content on transactional video-on-demand (TVOD) platforms in Europe from the European Audiovisual Observatory has found that 25 of the 30 most promoted films by TVOD services were produced in the US. The report, The Visibility Of Films And TV Content On VOD, examined a sample […]

Amazon names India as fastest growing market for Prime Video

India is now Amazon Prime Video’s fastest growing market, with increased local content key to the streaming giant’s strategy, according to company executives. Amazon Prime Video’s global vice president, Tim Leslie, told Reuters that the company’s acquisition of original Hindi content has paid dividends. It has amassed a library of content in five local languages, […]

What is pay per click (PPC)?

Pay-per-click is the amount of money an advertiser pays a publisher for single click that brings a unique visitor to its website. Ppc is the most popular ad cost model sold online today, because it offers a compromise of risk between advertiser campaigns and publisher traffic quality. However, it is not the ideal solution for […]

What is Cost Per Action (CPA)

With CPA, Advertiser compensates its publishers for a desired action. These actions may include filling out a form, signing up for a newsletter, or opening an account. For advertisers, CPA is preferable because ad cost is directly proportional to conversion rates, which means advertisers only pay for actions which contribute to their bottom line.  

Watch  Wordcap 2018 on KAN ( Chanel 11, Israel) Smart TV apps

Watch  Wordcap 2018 on KAN ( Chanel 11, Israel) Smart TV apps LIVE  4K video. only on Samsung Tizen Smart TV and LG WebOS App features: #Live TV + #EPG (Program information) #4K VOD #UGC Content #Live Radio #Live Music #Podcast Powered by ViXi – CTV Apps for #Brands and #Content Owners

A nice entry

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Recruiting has begun

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What a wild ride!

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A small gallery

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