The first thing you see on an LG smart TV is now an ad

LG Electronics is now placing native ad units in the launch bar of its smart TVs, specifically pitching entertainment advertisers to buy their way onto the big screen. The South Korean-based TV maker first tested the units in March, and they are now widely available. Matthew Durgin, LG’s US head of content innovation, said the company […]

Roku’s 9.2 Update is Now Rolling Out to Select Roku TVs With Faster Channel Loading, Improved Voice Commands, and More

Back in September, Roku announced that Roku OS 9.2 will begin rolling out to Roku Players and Roku TVs in the coming weeks. Now Roku has started that rollout with select Roku TVs getting the 9.2 updates. Not all Roku Players and Roku TVs have received the update but select TCL Roku TVs owners have reported getting […]

Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market

Latest Parks Associates numbers further illustrate the marginalization of Apple TV and Google What had been a wide-open market for OTT ecosystems just a few years ago is now a lot more decided. Roku and Amazon Fire TV have increased their dominance over the U.S. streaming media player (SMP) market and now control nearly 70% of […]

Roku Launches Channel for Kids, Partners With Lionsgate, Mattel

Roku Launches Channel for Kids, Partners With Lionsgate, Mattel Set-top box and connected TV platform Roku continues to expand its free ad-supported viewing options with the debut of the Kids and Family channel, available today. The channel offers over 7,000 TV shows and movies from 20 partners including Lionsgate, Mattel, All Spark (a Hasbro Company), […]

Amobee launches connected TV, multiscreen advertising data marketplace

DetailsJoseph O’Halloran| 17 August 2019 Global digital advertising technology provider Amobee has unveiled what it calls a ‘comprehensive’ advertising data marketplace providing brands and agencies with access to a library of data for activation across connected TV and converged cross-screen campaigns. Explaining the launch, Amobee said that until recently, activating data for connected TV and […]

tvOS 13 beta 2 brings Picture-in-Picture video multitasking to Apple TV

Although strangely not mentioned in Apple’s WWDC keynote, tvOS 13 beta 2 has a nice surprise: support for Picture-in-Picture video playback. You can now watch shows from the Apple TV app whilst multitasking around the rest of the operating system. Just like the iPad, Apple TV users can leave the video playing in a thumbnail […]

Connected TV inventory is growing like weeds

Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate. Read the full artical:

Amazon Fire TV now claims more than 34M active users

by Ben Munson |  May 15, 2019 10:24am DENVER – Fire TV, Amazon’s device and platform ecosystem for streaming video, says it now has more than 34 million active users. Jen Prenner, general manager and global head of marketing of growth and engagement for Amazon Fire TV, said during the Pay TV Show that the platform’s growth […]

Vizio adds Hulu Live TV, more free channels to SmartCast 3.0 smart TVs

by Ben Munson |  May 21, 2019 10:43am Vizio is rolling out the latest update to its SmartCast smart TV operating system, which will now include access to Hulu with Live TV and more free streaming channels. SmartCast 3.0, which is arriving in the next weeks as a software update for new and existing Vizio SmartCast TVs and […]

Content Manager Position at VIXI TV

Content Manager Position at VIXI TV What are we looking for? We’re looking for a creative and energetic content manager, who can help us submit our Smart TV apps in the most professional and efficient way on any TV screen. Who are we? VIXI TV builds Smart TV apps for brand and content owners – […]