Amobee launches connected TV, multiscreen advertising data marketplace

DetailsJoseph O’Halloran| 17 August 2019 Global digital advertising technology provider Amobee has unveiled what it calls a ‘comprehensive’ advertising data marketplace providing brands and agencies with access to a library of data for activation across connected TV and converged cross-screen campaigns. Explaining the launch, Amobee said that until recently, activating data for connected TV and […]

tvOS 13 beta 2 brings Picture-in-Picture video multitasking to Apple TV

Although strangely not mentioned in Apple’s WWDC keynote, tvOS 13 beta 2 has a nice surprise: support for Picture-in-Picture video playback. You can now watch shows from the Apple TV app whilst multitasking around the rest of the operating system. Just like the iPad, Apple TV users can leave the video playing in a thumbnail […]

Connected TV inventory is growing like weeds

Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate. Read the full artical: https://www.emarketer.com/content/connected-tv-ad-inventory-keeps-growing

Amazon Fire TV now claims more than 34M active users

by Ben Munson |  May 15, 2019 10:24am DENVER – Fire TV, Amazon’s device and platform ecosystem for streaming video, says it now has more than 34 million active users. Jen Prenner, general manager and global head of marketing of growth and engagement for Amazon Fire TV, said during the Pay TV Show that the platform’s growth […]

Vizio adds Hulu Live TV, more free channels to SmartCast 3.0 smart TVs

by Ben Munson |  May 21, 2019 10:43am Vizio is rolling out the latest update to its SmartCast smart TV operating system, which will now include access to Hulu with Live TV and more free streaming channels. SmartCast 3.0, which is arriving in the next weeks as a software update for new and existing Vizio SmartCast TVs and […]

Content Manager Position at VIXI TV

Content Manager Position at VIXI TV What are we looking for? We’re looking for a creative and energetic content manager, who can help us submit our Smart TV apps in the most professional and efficient way on any TV screen. Who are we? VIXI TV builds Smart TV apps for brand and content owners – […]

VIXI TV CMS 3.0 Available now for new beta customers

Today we’re introducing VIXI TV CMS v3.0. We know you’ve been expecting this release for a while and we don’t like to keep you waiting. For a smooth transition towards PHP 7.3, our Video CMS is now compatible with any PHP version from 5.6 to 7.3. PHP 7 is much faster and we recommend using […]

The 50+ Best Samsung Smart TV Apps List 2019

By GEEKSGO In Short, I’m going to unravel the top 50+ Best Samsung Smart TV Apps. Nowadays everyone is insane about Samsung products cause of its features and services. Imagine watching all the entertainment apps on your Samsung Smart TV!!! It’s amazing. Isn’t it?? When comparing to the past generations, in recent times technology changes drastically. […]

Integrating with SpotX for Connected TV (CTV)

Integrating with SpotX for Connected TV (CTV) CTV Integration Parameters Application Data Parameter VAST Parameter Type CTV App Name app[name] String Required Application Bundle app[bundle] String Required App Domain app[domain] String Recommended App Category app[cat] String Recommended Application Version app[ver] String Recommended Application Privacy Policy app[privacypolicy] Integer Recommended Application Store URL app[storeurl] String Recommended when […]

WHAT IS BUNDLE ID SPOOFING?

WHAT IS BUNDLE ID SPOOFING? March 28, 2019Albert WangProduct Pulse Continuing from our posts on SDK spoofing and click injection and flooding, the final round of our in-app fraud series will focus on bundle ID spoofing. To put it simply — bundle ID spoofing is the app-equivalent of domain spoofing. It’s when bad actors misrepresent opportunities to seem like they’ll be […]

FINAL VERSION OF APP-ADS.TXT READY FOR ADOPTION TO FIGHT INVENTORY FRAUD IN MOBILE APPS AND OTT

Today, March 13 2019, IAB Tech Lab’s OpenRTB working group is releasing the final version of the app-ads.txt specification. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their authorized digital sellers. Coinciding releases include a minor update to the main ads.txt specification and updated implementation guidelines (FAQ). The release […]

Is TV Buying Next In Line For Brand In-Housing?

Is TV Buying Next In Line For Brand In-Housing? BY TIM CROSS ON MARCH 6, 2019 As connected TV advertising grows, the ability to buy TV inventory programmatically would in theory create the opportunity for brands to bring TV buying in-house. But are brand advertisers taking up the opportunity? Several DSPs VAN spoke with said they have seen […]

TV Apps Design for Android TV

The Android TV user interface provides the launch pad for your app’s big screen experience. This page provides a quick overview of how your app appears and how users can interact with it on Android TV. For more information about how to design for Android TV, see the Android TV design guidelines. Note: Your app must meet […]