Entries by Sharon

The Future Of Connected TV: Ads, Not Subscriptions

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Zagorski, CEO at Telaria. Hear him speak at the upcoming Industry Preview conference, January 17-18 in NYC. Sure, over-the-top (OTT) subscription content is all the rage. It’s buzzy, still new and the market is bullish on […]

Hulu hits 20MN subs as it inks DreamWorks deal

Leading over-the-top service Hulu has surpassed 20 million US subscribers, just ahead of pinning down a brace of content deals at its 2018 upfront event, including a major coup with DreamWorks Animation. The streaming company, which has seen an 18% increase in subscribers since the end of 2017, has inked a big agreement with DreamWorks […]

Online media to overtake linear TV viewing in 2018

MAY 3, 2018 11.26 EUROPE/LONDON BY CHRIS DZIADUL Time spent with online media will overtake time spent with linear TV for the first time globally this year, according to GroupM. Indeed, the findings of its State of Digital report show that online will have a 38% share, TV 37% and the remainder spread primarily across print and […]

vMVPD and D2C revenues to rocket eightfold

  vMVPD and D2C revenues will reach $24 billion by 2023 – eight times the $3 billion recorded in 2017, according to the vMVPD and D2C TV Forecasts report. Source: Digital TV Research vMVPD will overshadow D2C with its revenues more than triple the D2C total by 2023 in the 17 countries covered in the […]

IAB Tech Lab releases OTT advertising guidelines

The IAB Technology Laboratory has released new guidelines for advertising on over-the-top (OTT) platforms, providing, it said, a technical framework for improving consumers’ video ad experiences across smart TVs, connected devices and other systems. Available for public comment from 3 May 2018, the technical guidelines are designed to give instructions on best practices for delivering […]

Engaging each viewer with a personalized streaming service

Written by Jason Friedlander , April 2017 Television has long set the standard for quality in-home video experiences. Thus, as consumers embraced the anywhere, anytime viewing capabilities afforded by streaming video — first on their computers and then on their smartphones, tablets and connected TVs — they applied a similar standard to the over-the-top (OTT) […]

Netflix: AV1 is our primary next-gen codec

 NAB 2018: Netflix will begin live streaming in AV1 by the end of this year and said the codec will help it reach its next 100 million members. Netflix is a founding board member of AOMedia (Alliance for Open Media), the industry consortium behind the AV1 royalty-free video coding format. Together with Microsoft, Google and […]

ViXi Video CMS V3.0 is available for beta customer

Woo Media Video CMS V3.0 is available for beta customer with some new cool features Video GEO restrictions per title Device Manager – Manage rights per device Household and sub accounts Personalized TV Guide + Info-bar for large screens “ZapApp” theme for Live TV, Radio, Podcasts and VOD WOO Media provides content owners, producers and […]

SpotX embarks on mission to Pluto TV to drive advertising demand

Video advertising and monetisation platform SpotX has extended its strategic partnership with millennial-focussed OTT provider Pluto TV. As part of the renewed collaboration, SpotX will aim to match media buyers to Pluto TV’s premium inventory and drive the programmatic monetisation of Pluto TV’s over-the-top (OTT) content which boasts over 100 free live channels and on-demand programming and […]

Euro SVOD revenue grows 128% between 2011 and 2016

Data released by the European Audiovisual Observatory has given yet more acknowledgement of the power of subscription video-on-demand (SVOD) in the overall pay on-demand market, representing 66% of total 2016 service revenue, compared with only 11% in 2011. The Trends in the EU SVOD market – 2017 Edition report calculated that such penetration meant that […]

US films grab the lion’s share of Euro TVOD promotion

A new report on the visibility of films and TV content on transactional video-on-demand (TVOD) platforms in Europe from the European Audiovisual Observatory has found that 25 of the 30 most promoted films by TVOD services were produced in the US. The report, The Visibility Of Films And TV Content On VOD, examined a sample […]

Amazon names India as fastest growing market for Prime Video

India is now Amazon Prime Video’s fastest growing market, with increased local content key to the streaming giant’s strategy, according to company executives. Amazon Prime Video’s global vice president, Tim Leslie, told Reuters that the company’s acquisition of original Hindi content has paid dividends. It has amassed a library of content in five local languages, […]

What is pay per click (PPC)?

Pay-per-click is the amount of money an advertiser pays a publisher for single click that brings a unique visitor to its website. Ppc is the most popular ad cost model sold online today, because it offers a compromise of risk between advertiser campaigns and publisher traffic quality. However, it is not the ideal solution for […]

What is Cost Per Action (CPA)

With CPA, Advertiser compensates its publishers for a desired action. These actions may include filling out a form, signing up for a newsletter, or opening an account. For advertisers, CPA is preferable because ad cost is directly proportional to conversion rates, which means advertisers only pay for actions which contribute to their bottom line.