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Entries by ViXi TV
LG Electronics is now placing native ad units in the launch bar of its smart TVs, specifically pitching entertainment advertisers to buy their way onto the big screen. The South Korean-based TV maker first tested the units in March, and they are now widely available. Matthew Durgin, LG’s US head of content innovation, said the company […]
Back in September, Roku announced that Roku OS 9.2 will begin rolling out to Roku Players and Roku TVs in the coming weeks. Now Roku has started that rollout with select Roku TVs getting the 9.2 updates. Not all Roku Players and Roku TVs have received the update but select TCL Roku TVs owners have reported getting […]
Latest Parks Associates numbers further illustrate the marginalization of Apple TV and Google What had been a wide-open market for OTT ecosystems just a few years ago is now a lot more decided. Roku and Amazon Fire TV have increased their dominance over the U.S. streaming media player (SMP) market and now control nearly 70% of […]