Entries by ViXi TV

The first thing you see on an LG smart TV is now an ad

LG Electronics is now placing native ad units in the launch bar of its smart TVs, specifically pitching entertainment advertisers to buy their way onto the big screen. The South Korean-based TV maker first tested the units in March, and they are now widely available. Matthew Durgin, LG’s US head of content innovation, said the company […]

Roku and Amazon Now Control Nearly 70% of U.S. Streaming Media Player Market

Latest Parks Associates numbers further illustrate the marginalization of Apple TV and Google What had been a wide-open market for OTT ecosystems just a few years ago is now a lot more decided. Roku and Amazon Fire TV have increased their dominance over the U.S. streaming media player (SMP) market and now control nearly 70% of […]

Roku Launches Channel for Kids, Partners With Lionsgate, Mattel

Roku Launches Channel for Kids, Partners With Lionsgate, Mattel Set-top box and connected TV platform Roku continues to expand its free ad-supported viewing options with the debut of the Kids and Family channel, available today. The channel offers over 7,000 TV shows and movies from 20 partners including Lionsgate, Mattel, All Spark (a Hasbro Company), […]

Amobee launches connected TV, multiscreen advertising data marketplace

DetailsJoseph O’Halloran| 17 August 2019 Global digital advertising technology provider Amobee has unveiled what it calls a ‘comprehensive’ advertising data marketplace providing brands and agencies with access to a library of data for activation across connected TV and converged cross-screen campaigns. Explaining the launch, Amobee said that until recently, activating data for connected TV and […]