Entries by Sharon Malkiel

Integrating with SpotX for Connected TV (CTV)

Integrating with SpotX for Connected TV (CTV) CTV Integration Parameters Application Data Parameter VAST Parameter Type CTV App Name app[name] String Required Application Bundle app[bundle] String Required App Domain app[domain] String Recommended App Category app[cat] String Recommended Application Version app[ver] String Recommended Application Privacy Policy app[privacypolicy] Integer Recommended Application Store URL app[storeurl] String Recommended when […]

WHAT IS BUNDLE ID SPOOFING?

WHAT IS BUNDLE ID SPOOFING? March 28, 2019Albert WangProduct Pulse Continuing from our posts on SDK spoofing and click injection and flooding, the final round of our in-app fraud series will focus on bundle ID spoofing. To put it simply — bundle ID spoofing is the app-equivalent of domain spoofing. It’s when bad actors misrepresent opportunities to seem like they’ll be […]

FINAL VERSION OF APP-ADS.TXT READY FOR ADOPTION TO FIGHT INVENTORY FRAUD IN MOBILE APPS AND OTT

Today, March 13 2019, IAB Tech Lab’s OpenRTB working group is releasing the final version of the app-ads.txt specification. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their authorized digital sellers. Coinciding releases include a minor update to the main ads.txt specification and updated implementation guidelines (FAQ). The release […]